I hope you don’t mind me connecting with you in this mode. Just wanted to shoot a note your way letting you know how much I enjoyed your article in INC.

I have been saying that “blue” is the new “green” for quite some time. I am very interested in PR/communications ethics, and have openly wondered why so many companies are getting on the green bandwagon when there are avenues they could drive upon.

I posted a theory on my blog back in September which speaks to the direction where green could be headed; I thought you might be interested in reading about it. http://sidneymaxwell.blogspot.com/2008/09/sustainabilitys-rainbow-produces-next.html

A member of VBSR (Vermont Businesses for Social Responsibility) was going to share the post with her peers as a means of looking beyond what we know.

Keep up the good work; I have seen your name in other business pubs.

Sincerely,

Michael Shmarak